New York Beauty Editor Alexandra Pauly explores the olfactive movies behind the Perfumehead fragrance brand with Founder Daniel Patrick Giles in this feature interview for Highsnobiety.

According to Pauly, Giles tells a fragrance story in the same manner a director or screenwriter weaves characters, plot, and sound into a film. His world of smells is the cinematic appeal of Los Angeles — a city canonized by many directors, from Coppola to David Lynch to Paul Thomas Anderson.

“I start the process by building a personal smell museum," says Giles. "Everything and anything can play into the process... movies, music, magazines, books and colors, people and places, pop culture, poetry, decor, and art. It all becomes a melting pot of ideas feeding into what emotion I want to evoke with the scent."

To read the interview, visit Highsnobiety.