Privacy Policy

This Privacy Policy ("Policy") describes how Perfumehead, Inc. treats personal information we collect. For example, we collect personal information from our website,popups and stores, other digital platforms, applications, and questionnaires and from other locations where this Policy is located or referenced (the “Platform”).

WE COLLECT INFORMATION FROM AND ABOUT YOU

We collect contact information.

This may include your name, address, telephone number, or e-mail address. For example, we might collect this information if you sign up for an online account or participate in an event. We might also collect contact information if you fill out a customer information card.

We collect payment information.

For example, we may collect your credit card number, billing, and shipping address when you buy merchandise on our Platform.

We collect the information you submit or post.

We may collect the information you post in a public space on our Platform, which could be when you leave a product review. We also may collect information when you send us a message through the “Contact” page, live chat, or similar features on our Platform or when you enter a promotion.

We collect social media information.

We may collect the information you post on our social media pages. We also may collect your social media profile information and information posted on your page.

We collect demographic information.

We may collect your birthdate, age, gender, and zip code. We also may collect information that could identify you and relates to your hobbies, interests, and shopping behavior.

We collect information about your purchases.

We may collect information about the purchases you make online or in stores. This could include the products you purchased and their prices.

We collect device information.

For example, we may collect information on the type of device you use to access our Platform. We also may collect your device identifier, IP address, and mobile operating system.

We collect location information.

For example, we may collect precise location information from your device. This may include information about your exact location when you use our Platform. For more information about your options related to the collection of your location information, see the Choices section below.

We collect other information.

If you use our website, we may collect information about the browser you are using. We might look at what site you came from or what site you visit when you leave our site. We might look at how often you use our app and from where you downloaded it. We collect this information using the tracking tools described. To learn about our tracking practices, please scroll down to the "Tracking" section at the bottom of this page.

WE COLLECT INFORMATION IN DIFFERENT WAYS.

We collect information directly from you.

For example, if you create an account or make a purchase on our Platform, we collect your information. We also collect information when you fill out a customer information card in one of our stores. We also may collect your information if you sign up for promotional emails or interact with our social media sites.

We collect information from you passively.

We collect information about users over time and across different websites, apps, and devices when you use the Platform. Third parties also collect personal information this way on our Platform. For example, this may include when you enable location-based features on our Platform or click on sponsored links or third-party advertisements.

We get information about you from third parties.

For example, our business partners may give us information about you.

We combine information.

For example, we may combine information we collect offline with information we collect through our Platform. We may also combine the information we collect about you from the different devices you use to access our Platform. We may also combine information we get from third parties with information we already have about you.

WE USE INFORMATION AS WE DESCRIBE.

We use the information to improve our understanding of your interests and concerns.

We may use your information to improve our Platform, products, and services. We may use your information to customize your experience with us and to tailor our marketing activities to fit your needs and interests.

We use the information to process your order and respond to your requests or questions.

For example, we use your information to process your order and ship items. Or, we may use your information to send you the information you request.

We use the information for security and legal purposes.

We may use information to protect our company, our customers, our associates, and our Platform. We also use information to collect and enforce accounts and to protect against fraud.

We use information for marketing purposes.

For example, we may use your information to contact you about new products and special offers you will find valuable. These might be third-party offers or products you might find interesting. We and our partners may engage in interest-based advertising using information gathered across multiple websites, devices, or other platforms. We may call you or send you emails or text messages. We may also use other means as they are developed.

We use information to communicate with you about your account or our relationship.

We may contact you about changes to our Platform or service updates. We may also contact you about feedback, this Policy, or our Platform Terms.

We use information for other purposes.

For example, we use information to maintain transactions and other business records. We will do this for as long as we deem necessary. We also use information for internal purposes. This includes administrative and audit purposes. We also use information to meet legal, insurance, and processing requirements. We also will use information as otherwise allowed by law, including if we have notified you. In some circumstances, we may seek your permission if we are legally required to do so.

WE MAY SHARE INFORMATION WITH THIRD PARTIES.

We will share information with third parties who perform services on our behalf.

For example, we share information with vendors who send emails for us. We may also share personal information with service providers that help us operate our Platform or run promotions.

We may share information with our business partners.

For example, we will share information with third parties who jointly sponsor an event or promotion with us.

We may share your information with any buyer of our business.

This includes if we are merged or if all or part of our business or assets are transferred, assigned, or sold. Your personal information will be disclosed to our successor or assigned in these circumstances, who can use and disclose your information for substantially the same purpose as set out in this Policy.

We will disclose your information if we have to comply with the law or protect ourselves.

This includes compliance with laws outside of the US that might apply to us. For example, we will share information to respond to a court order or subpoena. We may share it if a government agency or investigatory body requests it. We might share information when we are investigating potential fraud. This might include fraud we think has happened during a promotion.

We do not and will not sell your information to third parties.

We may share information with third parties as disclosed in this Privacy Policy, but we do not, and will not, sell your personal information to third parties. We may share your information for other reasons we may describe to you or at your request.

YOU HAVE CHOICES REGARDING YOUR INFORMATION.

You have certain choices about how we use your information.

Certain choices you make are browser and device-specific.

Marketing Communications:

You can opt out of receiving our marketing communications. By following the instructions in the communication, you may opt out of receiving our promotional emails and text messages. You will still receive our transactional messages, including information about your account and responses to your inquiries.

Cookies and Tracking Tools:

To learn how to manage how we – and our vendors – use cookies and other tracking tools, and to read our Do Not Track Policy, please scroll down to the "Tracking" section at the bottom of this page.

THIS PLATFORM AND CHILDREN.

Our Platform is meant for adults.

Our Platform where this Policy is located is intended for adults. We do not knowingly collect personally identifiable information from children under the age of 16. If you are a parent or legal guardian and think your child has given us information, you can email us by going to the “Contact Us” section in the bottom left corner of the perfumehead.com website and sending us a note. Please mark your inquiries as “COPPA Information Request.” Parents, you can learn more about how to protect children's privacy here: https://www.consumer.ftc.gov/articles/0031-protecting-your-childs-privacy-online/.

SECURITY

We use standard security measures.

The Internet and information storage are not 100% secure. We cannot guarantee that any of your personal information stored or sent to us will be completely safe. We encourage you to use caution. We use reasonable procedures and practices to safeguard personal information under our control.

WE MAY LINK TO THIRD-PARTY SITES OR SERVICES WE DO NOT CONTROL.

You may be able to access certain third-party sites from our Platform.

For example, this may include social media sites. This policy does not apply to those third-party sites. We strongly advise you to check the privacy policies of all third-party sites you visit to determine how they treat your personal information. We are not responsible for these third parties’ practices.

WE AND OUR VENDORS STORE INFORMATION IN AND OUTSIDE OF THE UNITED STATES.

Information we or our vendors maintain may be stored, processed, or accessed both within and outside of the United States. You understand and agree that we may transfer your information to the United States or elsewhere and that the laws of these countries may not afford the same level of protection as those in your country. This Platform is subject to US law. In the US, local laws may permit the government and law enforcement to have access to your information. This may differ from the laws in your country.

WE MAY UPDATE THIS PRIVACY POLICY.

From time to time, we may change our privacy practices. We will notify you of any material changes as required by law. We will post an updated copy on our Platform. Please check this page for updates.

FEEL FREE TO CONTACT US IF YOU HAVE MORE QUESTIONS.

We may establish and maintain a file of your information. This file is accessible at our offices. Our authorized employees and agents can access your information to perform their job requirements. To request access to your personal information or to have us correct your information, you may write to us at Perfumehead, Inc., 1125 North Fairfax Avenue, Unit 46819, Los Angeles, CA 90046. You can write to the Chief Digital Officer if you have other questions about how we use your information.

CALIFORNIA RESIDENTS - ACCESS AND CONTROL OVER YOUR PERSONAL INFORMATION.

The California Consumer Privacy Act of 2018, California Civil Code Sections 1798.100 et seq. (CCPA) additionally affords rights to you if you are a California resident. For example, California residents may have a right, following a verifiable request, to (1) access—twice in a 12-month period, free of charge— for the 12-month period prior to the request, the categories and specific pieces of personal information we have collected about you, the categories of sources from which the personal information is collected, the business purpose for collecting the personal information, and the categories of third parties with whom we share personal information; and (2) delete personal information under certain circumstances. And, of course, we do not discriminate against our users and customers on the basis of their exercising any of their rights afforded by the CCPA, which is further in accordance with California residents’ rights under that title.

To request access to your personal information, deletion of your personal information, or correction of your information, you may contact us through any of the following methods: via email at hello@perfumehead.com. We will verify your identity using at least two data points you previously provided, including your email address and phone number or some other identifying information specific to you. Please have this information available so that we can verify your request. You may also authorize an agent to submit a request on your behalf, so long as you provide us and the authorized agent written permission to request on your behalf and your authorized agent is able to verify their identity with us. Should you need access to this policy in an alternative format due to a disability, please get in touch with us through the methods provided above.

TRACKING

We use tracking technologies.

We collect personal information about users when you use the Platform. Third parties also collect personal information this way on our Platform. To do this, we use several common tracking tools. Our vendors and partners may also use these tools. These may include cookies. Cookies are small files that download when you access certain websites. To learn more, visit here: https://www.allaboutcookies.org/. We, or our vendors and partners, may also use web beacons, flash cookies, and other tracking technologies.

We use tracking technologies for a variety of reasons. We use tracking tools:

To recognize new or past users.
To store your password if you have registered on our Platform.
To improve our Platform, products, and services. To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).
To observe your behaviors and browsing activities over time across multiple devices or other platforms.
To better understand the interests of our Platform visitors.

We may engage in online behavioral advertising.

We and our partners may display interest-based advertising using information gathered about you over time across multiple websites, devices, or other platforms. Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave a website, encouraging you to return. These ads may be served after you leave our website or after you leave the website of third parties. They also include ads we and our partners think are relevant based on your browsing habits or online activities. These ads might be served on websites or apps. We might serve these ads, or third parties may serve ads. They might be about our products or other company products. As described above, we work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or it might include online usage information.

You can control certain tracking tools.

Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. These pages also explain how you can manage and delete cookies. To control flash cookies, which we may use on our Platform from time to time, you can go here: http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html. Flash cookies cannot be controlled through your browser settings.

Our Do Not Track Policy:

Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our Platform may not work. If you block or reject cookies, not all the tracking described here will stop. Certain options you select are both browser and device-specific.

You can opt out of online behavioral advertising.

The Self-Regulatory Program for Online Behavioral Advertising provides consumers with the ability to opt out of having their online behavior recorded and used for advertising purposes. To opt out of having your online behavior collected for advertising purposes, click here: https://optout.aboutads.info/?c=2&lang=EN. The Digital Advertising Alliance also offers a tool for opting out of the collection of cross-app data on a mobile device for interest-based advertising. To exercise choices for the companies participating in this tool, download the AppChoices app. Certain choices you make are both browser and device-specific.

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