A man with glasses and a beard wearing a green long-sleeve shirt with 'Hampton Tennis' printed on the front, sitting in front of a wall covered in posters and art prints. A man wearing black-rimmed glasses and a green long-sleeve sweatshirt with 'Hampton Tennis' printed in white across the chest, seated at a desk with books, perfume bottles, and a magazine in a creative office environment.

DIRECTED BY

DANIEL PATRICK GILES

Perfumehead founder Daniel Patrick Giles is an auteur known as the “Sofia Coppola of scent.” For Giles, scent is cinema, a form of olfactive storytelling that transcends individual notes 
and references. His work centers perfume as a form of self-expression, each fragrance its 
own universe, a convergence of French craftsmanship and LA cool. 

He started Perfumehead in 2022 in Los Angeles, a place that is not just home, it is the muse. A city of cinema, sensuality, and reinvention. Where ideas become influence and culture becomes power.
A man in a blue sweater and jeans stands in a hallway next to a large black poster with white text that reads 'LOS ANGELES IS PERFUME HEAD.' A crystal chandelier hangs from the ceiling, and a dark wood door is on the left.
A large white historic-style mansion with gray shingled roofs, surrounded by dense green trees and hills with other houses in the background.

“When I started Perfumehead, I was inspired by my adopted city of 
Los Angeles to create fragrances that spark joy, and reflect the 
ever-changing allure of this city and all it creates. Telling stories through scent has never been about a 
direct translation of one reference, but rather capturing 
the essence of a cast of cultural muses.”

— DANIEL PATRICK GILES

A styled interior corner with a white wall decorated with framed and pinned fashion and art prints, alongside tall stacks of magazines and books in the foreground.
A yellow fabric tote bag with a whimsical embroidered blue fish, red starfish, and clam design, hanging from a silver door hook on a white door. The top of the bag has a white band with the text 'DANNY GILES'.

“Giles spins a narrative with such depth

that you crave the fragrance before

you’ve even smelt it.”

— VOGUE BUSINESS

(END SCENE)

WE ARE ALL

PERFUMEHEADS

WE ARE ALL

PERFUME

HEADS